Tom De Bruyne (1975) is partner and co-founder of SUE Amsterdam. SUE is a team of behavioural psychologists and creatives. We help companies to create better marketing and communication through of behavioural psychology. And we train and coach these skills and habits at the Behavioural Design Academy. Amongst their clients are National and international brands such as VVD, Sony Music, Philips, Microsoft, Sanoma, Achmea, Radio 538, Eden Hotels, Rabobank, and Vlerick Business School.


I'm a growth marketer and got in touch with the start-up landscape at the age of 22 when I joined Bubble Post as first employee. After more than three years as head of Marketing and Communications there I'm now the head of Video Strategy at StoryMe where we help companies win with video.


Nick has 15+ years experience in digital marketing and leadership across many business verticals including SaaS, B2B technology channels, and the music industry. He currently leads the content and product marketing teams at Hotjar; an All-in-One Analytics and Feedback tool that helps professionals understand their website visitors and uncover opportunities for growth.


Stijn Gansemans is Creative Partner & Founder of Dallas Antwerp. He leans on 25 years of expertise as a creative brandbuilder and believes in creativity as a business driver. That's why he's not to shy to challenge creatives ideas with results. Together with the Dallas Antwerp team of 25 he helps marketeers to get more out of their marketing budget. Welcome at the no-nonsense, yes-results agency.


Thierry De Vynck is a digital native with a clear mission: fighting online marketing mediocrity. He started his career at the international GREY EMEA network and joined Dallas Antwerp in 2013. As Head of Content & Strategy, he's responsible for managing the content creation team and strategic planners. Together with his team, he helps companies to grow through clever inbound marketing & digital marketing strategies.


American Paul Roetzer is the founder and CEO of PR 20/20, an agency that has been fully committed to the inbound marketing narrative since 2005. In 2007, PR 20/20 was the very first of what are now 1500 HubSpot agency partners. Whether you are dealing with an analysis of your company's marketing plan, identifying the most suitable personas or maximising the impact of marketing automation: Paul Roetzer will send everyone who attends his workshops home with hands-on insights that can be put to use immediately.


From 'pool guy' to Content and Inbound Marketing specialist: American Marcus Sheridan’s biography is inspiring, to say the least. During the financial crisis of 2008, he saved his swimming pool company 'River Pools' from going under, and built it into a success story based on advanced content marketing. Going by the name The Sales Lion, Sheridan is in great demand worldwide as a speaker and consultant, who has put hundreds of firms and brands under the microscope in order to build them into dependable players in their market. He never loses sight of the ever changing needs of consumers and businesses.

Yasmien Naciri

Naciri is a Belgian entrepreneur, marketeer and opinion former. She has been working for De Morgen as a columnist since November 2016. Naciri became well known after a number of broadcasts on Radio 1, MNM, "De bende van Annemie" (Annemie's Gang) and "De Afspraak" (The Appointment). In October 2016 she became the first woman who wears a headscarf to work as a columnist for a Flemish newspaper. In addition to her work as a marketeer, Naciri also founded the development aid organisation Amana vzw, which is active both in Belgium and in Morocco.

Marc Waelbers

Marc Waelbers is Business Director at Dallas Antwerp, where he is responsible for ensuring that the company's strategy and structure contribute towards its shared goals. In addition to his work at Dallas Antwerp, Marc is also the founder of Foodproof, where he puts his experience as an expert to use by helping companies in the food service sector tighten up their commercial strategy. In a nutshell, Marc's strategic mindset means that he is always looking for ways to improve business processes, with the ultimate aim of helping others to move forward.

Thierry Lescrauwaet

Thierry Lescrauwaet is founder and CEO of UMAN360°, home of Color Navigator, My Color Passport and UQ Talents. UMAN360 develops ground-breaking digital solutions & services to improve the well-being and experiences of consumers, employees and professionals. Color Intelligence and Neuroscience combined with Smart data are the drivers of their disruptive innovation culture. In the past 25 years he has been managing companies in Europe, North America and Asia, all active in developing and selling branded, licensed products for the mass consumer market. Being one of the largest Disney Home partners in the world, he was also board member of the European Licensing Group

Lonneke Spinhof

Lonneke has always been fascinated by the way people interact with products and their interfaces. "The best products are those which you can use without thinking about it and which improve your life." By combining user data with user feedback, you can collect valuable insights which enable you to create a great experience for both the user and the business. Her fascination with users and data was the driving force behind her decision to set up Humix. She now leads a multidisciplinary team of web analysts, conversion specialists and UX designers.