Tom De Bruyne (1975) is partner and co-founder of SUE Amsterdam. SUE is a team of behavioural psychologists and creatives. We help companies to create better marketing and communication through of behavioural psychology. And we train and coach these skills and habits at the Behavioural Design Academy. Amongst their clients are National and international brands such as VVD, Sony Music, Philips, Microsoft, Sanoma, Achmea, Radio 538, Eden Hotels, Rabobank, and Vlerick Business School.

Nick has 15+ years experience in digital marketing and leadership across many business verticals including SaaS, B2B technology channels, and the music industry. He currently leads the content and product marketing teams at Hotjar; an All-in-One Analytics and Feedback tool that helps professionals understand their website visitors and uncover opportunities for growth.

Thierry De Vynck is a digital native with a clear mission: fighting online marketing mediocrity. He started his career at the international GREY EMEA network and joined Dallas Antwerp in 2013. As Head of Content & Strategy, he's responsible for managing the content creation team and strategic planners. Together with his team, he helps companies to grow through clever inbound marketing & digital marketing strategies.

From 'pool guy' to Content and Inbound Marketing specialist: American Marcus Sheridan’s biography is inspiring, to say the least. During the financial crisis of 2008, he saved his swimming pool company 'River Pools' from going under, and built it into a success story based on advanced content marketing. Going by the name The Sales Lion, Sheridan is in great demand worldwide as a speaker and consultant, who has put hundreds of firms and brands under the microscope in order to build them into dependable players in their market. He never loses sight of the ever changing needs of consumers and businesses.

Marc Waelbers is Business Director at Dallas Antwerp, where he is responsible for ensuring that the company's strategy and structure contribute towards its shared goals. In addition to his work at Dallas Antwerp, Marc is also the founder of Foodproof, where he puts his experience as an expert to use by helping companies in the food service sector tighten up their commercial strategy. In a nutshell, Marc's strategic mindset means that he is always looking for ways to improve business processes, with the ultimate aim of helping others to move forward.

Lonneke has always been fascinated by the way people interact with products and their interfaces. "The best products are those which you can use without thinking about it and which improve your life." By combining user data with user feedback, you can collect valuable insights which enable you to create a great experience for both the user and the business. Her fascination with users and data was the driving force behind her decision to set up Humix. She now leads a multidisciplinary team of web analysts, conversion specialists and UX designers.