Schedule

#IMD17

12 oct

Thursday

8:00

Check-in

9:00

The truth about Inbound Marketing

Marc Waelbers

Business Director at Dallas Antwerp

9:45

How to Hold a Marketing Growth Hackathon

Paul Roetzer

Founder and CEO of PR 20/20

10:30

Break

10:45

Inbound Marketing and Creativity need to have Sex. Urgently!

Tom De Bruyne

Partner and co-founder of SUE Amsterdam

11:30

De impact van inbound marketing: cases

Thierry De Vynck

Head of Content & Strategy at Dallas Antwerp

12:30

Lunch

13:30

Break-out sessions

– Yan Ketelers - How to optimize your Marketing and Sales conversions with Video

– Yasmien Naciri - De grens tussen negatieve feedback en Trolling

– Stijn Gansemans - Marketing Automation & Creativity: a match made in...

– Lonneke Spinhof - KPI-driven conversion optimization, how do you get there?

– Thierry Lescrauwaet - The underestimated impact of color makes a big difference. Use it.

15:00

Break

15:30

How Hotjar Built a Lead Qualification System that Streamlined Onboarding and Boosted Product Activation by 26%

Nick Heim

Director of Marketing at Hotjar

16:15

THE GAME HAS CHANGED: THE EVOLUTION OF TODAY’S DIGITAL BUYER AND OUR BATTLE FOR TRUST

Marcus Sheridan

CEO at The Sales Lion

17:00

Networking

Tickets